5600 W. Lovers Lane #142 | Dallas, TX 75209


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Laura Bull

Ever wonder what makes household names like Oprah Winfrey, Ellen DeGeneres, or Beyoncé so powerful? It's influencer branding, and Laura Bull will tell you everything you need to know. Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your brand and your future.

Laura Bull spent ten years with Sony Music Entertainment, where at 28 she became one of the company's youngest executives. She spearheaded artist development and marketing for Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista Records, RCA Records, Columbia Records, Epic Records, and Monument Records. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."

Her intelligent, breezy book provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out a book that can truly take you "from individual to empire." Laura Bull marries positive psychological principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.

A consultant and speaker, Laura Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including Temerlin Advertising Institute - SMU. She currently resides in Dallas with her husband and daughter.

Saturday, February 8th, 6:00PM
Event address: 
5600 West Lovers Lane
Dallas, TX 75209