True Profit!: No Company Ever Went Broke Turning a Profit Cover Image
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Description


​Chapter 1. Profit: What Is It?- Chapter 2. In Search of Profit.- Chapter 3. The Goal.- Chapter 4. The Ethics of Profit.- Chapter 5. Diagnosis and Therapy.- Chapter 6. Profit Driver: Price.- Chapter. Profit Driver: Sales Volume.- Chapter 8. Profit Driver: Cost.

About the Author


Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher & Partners, the world's leading price consultancy, with over 40 offices in 24 countries. Ranked on the Thinkers50 list of the most influential international management thinkers, he is considered the world's foremost authority on pricing strategy.Simon has published over 35 books, translated in 27 languages, including the worldwide bestsellers Hidden Champions, Confessions of the Pricing Man, Power Pricing, and Manage for Profit, Not for Market Share. He has advised many of the world's leading companies, and has served as a board member of foundations and corporations.Before committing himself entirely to management consulting, Simon was a professor of business administration and marketing at the University of Mainz, Germany (1989-1995) and the University of Bielefeld, Germany (1979-1989). His visiting professorships include Harvard Business School (Massachusetts, USA), Stanford University (California, USA), London Business School (UK), INSEAD (France), Keio University in Tokyo, and MIT (Massachusetts, USA).


Product Details
ISBN: 9783030767013
ISBN-10: 3030767019
Publisher: Copernicus Books
Publication Date: August 27th, 2021
Pages: 205
Language: English