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Description


1 Strategy Planning in the Real World

2 The CEO Perspective on Strategy Planning

3 The Perils and Promise of Strategy Planning

4 The Inspirational Executive: Strategy Planning Through Mission, Vision, and Values

5 The Superhero Executive: Strategy Planning Through Adhocracy

6 The Analytical Executive: Budget-Based Strategy Planning

7 Strategy Planning Inhibitors

8 Strategy Planning Enablers

9 Exterior, Inc.'s Strategy Success Story

10 Increasing the Strategy Planning Quotient


About the Author


Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business at Rice University, USA. Shrihari (Hari) Sridhar is Joe Foster '56 Chair in Business Leadership at the Mays Business School at Texas A&M University, USA.


Product Details
ISBN: 9783030707194
ISBN-10: 3030707199
Publisher: Palgrave MacMillan
Publication Date: May 1st, 2021
Pages: 175
Language: English